Monday, November 16, 2015

Saturday, November 14, 2015

Prelimenary logo

I traced my logo in illustrator and got the following image

I felt the bars were too far apart to make a defined C shape so I moved the bars closer together
 Unfortunately it was at this stage that I realised that my Photoshop software was expired! So I transported my image to Paint.net to do a preliminary colouring of my logo to finalise in college tomorrow. This is what I'm hoping to make it look like.

Using my original colour pallette from my mood board, which were complimentary colours of red and green, I then went back to Adobe Color Wheel and used a monochromatic colour red palette for the sound level colours.

Thursday, October 29, 2015

Logo pictogram work

When doing my moodboard for the radio station I had found the following image and thought it would be interesting to incorporate sound levels into the radio logo:

 I was going to try and have the letters CIT show in the gaps in the sound levels but didn't like how it looked so went searching to see if there already existing fonts for sound levels which didn't show up in my Google searches.
I looked to see if there were any companies that used sound levels in their logos and the closest thing I could find was stock image with sound levels in the shape of an imcomplete circle. I then flipped this to look like the letter C. I based the rest of my logo work off this.


 This is my first page of pictogram work.


Friday, October 16, 2015

College Mood Board explanation

When I was brainstorming I wanted my college radio station to have 'personality' and be 'exciting'. I wrote down different ideas of what a potential college radio station should have and looked at the most popular college radio stations out there (the majority of them being in America because those colleges actually have a budget for it).
So for Ireland, I thought, students would only listen to a college radio station if it was different from other regular stations. I thought that would be what every college student wants - free stuff but also live music. That's why that's included in the mood board. Research done by a fellow student showed a ratio of 3 to 1 college students would prefer a mix of presenters and music over just music being played.
To get my colour scheme I used the CIT campus as inspiration - the red from the brickwork and green from the grass. I used an online colour wheel to confirm those colours were complimentary:

College Radio Moodboard completed