College Mood Board explanation

When I was brainstorming I wanted my college radio station to have 'personality' and be 'exciting'. I wrote down different ideas of what a potential college radio station should have and looked at the most popular college radio stations out there (the majority of them being in America because those colleges actually have a budget for it).
So for Ireland, I thought, students would only listen to a college radio station if it was different from other regular stations. I thought that would be what every college student wants - free stuff but also live music. That's why that's included in the mood board. Research done by a fellow student showed a ratio of 3 to 1 college students would prefer a mix of presenters and music over just music being played.
To get my colour scheme I used the CIT campus as inspiration - the red from the brickwork and green from the grass. I used an online colour wheel to confirm those colours were complimentary: